Английский язык. Практический курс для решения бизнес-задач

1. Нина Пусенкова Английский язык. Практический курс для решения бизнес-задач 2. Предисловие 3. Lesson 1 Motivation Theories 4. Motivation Theories 5. Maslow’s Hierarchy of Needs 6. McGregor’s Theory X and Theory Y 7. McClelland’s Learned Needs Theory 8. Equity Theory 9. Expectancy Theory 10. Essential Vocabulary 11. Lesson 2 Corporate Culture 12. How to Achieve Excellence by Managing the Culture in your Company 13. Essential Vocabulary 14. Lesson 3 Program Management 15. How Ford Hit the Bull’s-eye with Taurus 16. Essential Vocabulary 17. Lesson 4 Japanese Management Principles 18. From JIT to Lean Manufacturing 19. 1. Batch Quantities 20. 2. Safety Stocks / Quality 21. 3. Supplier Partnerships 22. 4. The Elimination of Variety 23. 5. Shortened Cycle Times 24. 6. «Pull» 25. Essential Vocabulary 26. Lesson 5 Great Managers 27. How Jack Welch Ran GE 28. Show and Tell 29. Roses and Champagne 30. Stick and Carrot 31. Essential Vocabulary 32. Lesson 6 Corporate Strategy 33. Carly’s Challenge 34. Essential Vocabulary 35. Lesson 7 Marketing Mix 36. Four Ps of Marketing 37. The 4 Ps of Marketing or the Marketing «Mix» 38. Product 39. Price 40. Place (i.e. distribution) 41. Promotion 42. Essential Vocabulary 43. Lesson 8 The Past, Present and Future of Marketing 44. According to Kotler: The World’s Foremost Authority on Marketing Answers Your Questions 45. Essential Vocabulary 46. Lesson 9 Strategic Management Models 47. The BCG Growth-Share Matrix 48. Limitations 49. The GE/McKinsey Matrix 50. Essential Vocabulary 51. Lesson 10 Strategic Management Analysis 52. SWOT Analysis 53. The SWOT Matrix 54. The Value Chain 55. Primary Value Chain Activities 56. Support Activities 57. Value-Chain Analysis 58. The Value System 59. PEST Analysis 60. Essential Vocabulary 61. Lesson 11 Strategic Management Tools 62. The Balanced Scorecard 63. Double-Loop Feedback 64. Why Do Executives Love Balanced Scorecard? 65. The Payoff: BSC Customer Profitability Metrics 66. Essential Vocabulary 67. Lesson 12 Management Innovations 68. Delivering Superior Shareholder Value 69. Measuring Value Creation 70. A Case Study in Delivering Shareholder Value – BP 71. Essential Vocabulary 72. Lesson 13 Conflict between Managers and Shareholders 73. Agency Problem 74. Agency Theory and Agency Problems 75. Goal Congruence 76. Conflict Between Managers and Shareholders 77. Essential Vocabulary 78. Lesson 14 Corporate Scandals 79. The Fall of Enron How ex-CEO Jeff Skilling’s strategy grew so complex that even his boss couldn’t get a handle on it 80. Essential Vocabulary 81. Lesson 15 Corporate Governance 82. Corporate governance 83. Parties to corporate governance 84. Principles 85. Mechanisms and controls 86. Internal corporate governance controls 87. External corporate governance controls 88. Rules versus principles 89. Corporate governance models around the world 90. Codes and guidelines 91. Corporate governance and firm performance 92. Essential Vocabulary 93. Lesson 16 Corporate Social Responsibility 94. People, Planet and Profit 95. CSR reporting 96. Criticism of CSR 97. People, Planet, Profit: The Value of CSR 98. Branding 99. Socially Responsible Investment Institutions 100. Legislation and Litigation 101. Employees and Customers 102. Product Improvement / Cost Reduction 103. Essential Vocabulary 104. Lesson 17 Industry Analysis 105. Porter’s Five Forces 106. Porter’s 5 Forces 107. Essential Vocabulary 108. Lesson 18 Industry Trends 109. Global Consolidation Threat: Can East European Companies Survive? 110. Understanding the Consolidation Curve 111. Global Titans about to Emerge 112. Consolidation Strategy 113. Conclusion 114. Essential Vocabulary 115. Lesson 19 New Industry 116. Venture capital 117. Venture capital fund operations 118. How and why VCs invest 119. Winners and losers 120. History 121. The dotcom boom 122. Essential Vocabulary 123. Lesson 20 Global M&As 124. Extinction of the Predator 125. Seduced by Scale 126. The Brand News 127. In-breeding as a Virtue 128. Essential Vocabulary 129. Lesson 21 Emerging Markets 130. Emerging Markets: Has Their Time Finally Come? 131. 1. Historically Low Valuations 132. 2. Economic Triggers – Near Term 133. 3. Market Volatility Change as a Spur to Outperformance 134. 4. Economic Triggers – Long Term 135. 5. Assessing the Long-Term Fundamental Case 136. 6. Conclusion 137. Essential Vocabulary 138. Lesson 22 Macroeconomic Theories 139. The Greatest Economist of the 20th Century: John Maynard Keynes 140. Keynes and the Classics 141. Wages and Spending 142. Excessive Saving 143. Active Fiscal Policy 144. The «Multiplier Effect» 145. Essential Vocabulary 146. Lesson 23 Macroeconomic Landscape 147. U.S. Fiscal Imbalance Biggest Since 1959 148. U.S.: Businesses Are Betting On A Happy New Year 149. The Rush to Invest in Russia 150. Essential Vocabulary 151. Lesson 24 Globalization 152. Globalization 153. Globalization History 154. Characteristics 155. Anti-globalization 156. Pro-globalization (Globalism) 157. Measurement of Globalization 158. Essential Vocabulary 159. Lesson 25 Multinational Companies 160. Are You Ready to Go Global? 161. Automotive MNCs in Russia 162. Ford’s approach 163. General Motor’s approach 164. Summary and conclusions 165. Essential Vocabulary 166. Lesson 26 Foreign Trade 167. The Basics of Foreign Trade 168. Current Account 169. Capital Account 170. Balance of Payments Deficit and Surplus 171. Measuring Imports and Exports 172. Essential Vocabulary 173. Lesson 27 Foreign Exchange Market 174. What is FOREX? 175. Participants of a Foreign Exchange Market 176. Essential Vocabulary 177. Lesson 28 Stock Exchanges 178. Getting to Know Stock Exchanges 179. How Does It All Start? 180. Auction Exchanges – NYSE and Amex 181. New York Stock Exchange 182. NASDAQ (an Electronic Exchange) 183. NASDAQ Small Cap 184. Electronic Communication Networks (ECNs) 185. Over-the-Counter (OTC) 186. There are two OTC markets: 187. Essential Vocabulary 188. Lesson 29 Equity Securities 189. Introduction to Securities 190. Uses of Securities 191. Debt and Equity 192. Ownership 193. Shareholder Rights 194. Buying 195. Selling 196. Types of Shares 197. Securities Markets 198. Legal Nature of Securities: Bearer and Registered Securities 199. Essential Vocabulary 200. Lesson 30 Fixed Income Securities 201. A Stock Buyer’s Guide to Bond Investing 202. Essential Vocabulary 203. Lesson 31 How IPOs are Organized 204. IPO Procedure 205. Legal Requirements in the United States 206. Legal Requirements in the European Union 207. Pricing 208. Investment Banks 209. Definitions 210. Role of Modern Investment Banks 211. The Main Activities and Units 212. Recent Evolution of the Business 213. Possible Conflicts of Interest 214. Essential Vocabulary 215. Lesson 32 Commodity Trading 216. The 10 Commandments of Successful Commodity Trading 217. Essential Vocabulary 218. Lesson 33 Valuation of Russian Companies 219. Company Handbook 220. On the Valuation of Russian Equities 221. The International Perspective 222. Essential Vocabulary 223. Lesson 34 Equity Research Report 224. Aeroflot: Taking Off 225. Summary Valuation of Aeroflot 226. Aeroflot Trading Data 227. Price Drivers 228. Forecasts Upgraded 229. Price Performance 230. Valuation 231. Enterprise Value Compared 232. Future Earnings Compared 233. ROCE 234. Methods of Target Price Valuation 235. Aeroflot DCF Model (Base Case Scenario) 236. WACC Calculations 237. Essential Vocabulary 238. Lesson 35 Successful Investment Strategy: Theory and Practice 239. Modern Portfolio Theory: An Overview 240. The Theory 241. Two Kinds of Risk 242. The Efficient Frontier 243. Figure 1 244. Figure 2 245. Essential Vocabulary 246. Lesson 36 Corporate Finance 247. Corporate Finance for Beginners 248. Balance Sheet Approach to Valuation 249. Cash vs. Profits 250. Cash Cycle 251. Revenue, Expenses, and Inventory 252. Assets 253. Inventory 254. Payables 255. Financial Ratios 256. Bank Loans 257. Sources and Uses of Cash 258. Firm Value, Equity Value, and Debt Value 259. Capital Structure 260. Risk Premiums 261. Cost of Capital 262. Unlevered Free Cash Flows 263. Terminal Value 264. Cash Flows to Debt and Equity 265. Hurdle Price 266. Debt Valuation 267. Optimal Capital Structure 268. Share Buyback 269. Essential Vocabulary 270. Lesson 37 Raising Credit 271. The Credit Process: A Guide For Small Business Owners 272. Quick Ratio 273. Current Ratio 274. Debt Ratio 275. Collection Period Ratio 276. Days to Sell Inventory Ratio 277. Days Purchases in Accounts Payable Ratio 278. Essential Vocabulary 279. Lesson 38 Business Law 280. Business Law 281. The American Legal System 282. Essential Vocabulary 283. Lesson 39 Making Presentations 284. The Art of Making Sales Presentations 285. Lesson 40 Financial Statements 286. Report of Independent Registered Public Accounting Firm on Consolidated Financial Statements 287. Essential Vocabulary 288. Keys to Exercises 289. Lesson 1 290. Lesson 2 291. Lesson 3 292. Lesson 4 293. Lesson 5 294. Lesson 6 295. Lesson 7 296. Lesson 8 297. Lesson 9 298. Lesson 10 299. Lesson 11 300. Lesson 12 301. Lesson 13 302. Lesson 14 303. Lesson 15 304. Lesson 16 305. Lesson 17 306. Lesson 18 307. Lesson 19 308. Lesson 20 309. Lesson 21 310. Lesson 22 311. Lesson 23 312. Lesson 24 313. Lesson 25 314. Lesson 26 315. Lesson 27 316. Lesson 28 317. Lesson 29 318. Lesson 30 319. Lesson 31 320. Lesson 32 321. Lesson 33 322. Lesson 34 323. Lesson 35 324. Leeson 36 325. Lesson 37 326. Lesson 38 327. English-Russian dictionary 328. A 329. B 330. С 331. D 332. E 333. F 334. G 335. H 336. I 337. J 338. K 339. L 340. M 341. N 342. O 343. P 344. Q 345. R 346. S 347. T 348. U 349. V 350. W 351. Y 352. Z 353. Примечания 354. 1 355. 2 356. 3 357. 4 358. 5 359. 6