Книга: Английский язык. Практический курс для решения бизнес-задач
Назад: Criticism of CSR
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People, Planet, Profit: The Value of CSR

CSR, also referred to as corporate stewardship or corporate citizenship, has become increasingly important to companies competing in today’s business climate. Companies focusing on the ideals of People, Planet, and Profit further bolster the notion that addressing social and environmental issues supports the attainment of financial goals and can be critical to long-term corporate success.
But the biggest question surrounding CSR is not «Is this the right thing to do?» but a more in-depth, «Why should we do this?» Profitable business and CSR are not mutually exclusive. There are many solid reasons as to why CSR is good business.
Назад: Criticism of CSR
Дальше: Branding