Exercise 3.aim, target, end, task, objective, goal, mission, purpose

Exercise 4.progresses, marketing strategy, marketing mix, product awareness, branding, patents, trademarks, low penetration pricing, market share, high «skimming» pricing, development costs, selective, innovators, early adopters, communications, brand preference, features, demand, audience, diminishes, objective, maximizing, differentiate, incentives, focuses, maintain, reduce costs, loyal niche segment, discontinue, inventory