Exercise 1.The following statements are not correct: 1, 2, 4, 5, 7, 9, 10.

Exercise 2.make-and-sell marketing, sense-and-respond marketing, mass marketing, customized marketing, transaction marketing, relationship marketing, mediated marketing, direct marketing, single-channel marketing, multichannel marketing, product-centric marketing, customer-centric marketing, segment marketing, niche marketing, one-to-one marketing, Web marketing, database marketing, telemarketing, experiential marketing

Exercise 3.measure, performance, apply, superior, strategic management, evaluate, industry, develop, adopt, one-off, challenge, competitive, data, references, design, implementation, objectives, scope, support, approach, identify, surveys, implement, pilot, strategies, compete, focuses, perform, achieve, ranging, misunderstanding