Книга: Управление отделом продаж
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Siew Meng Leong, Paul S. Busch, and Deborah Roedder John. Knowledge Bases and Salesperson Effectiveness: A Script-Theoretic Analysis. Journal of Marketing Research 26 (май 1990). С. 164–178; Richard G. McFarland and Blair Kidwell. An Examination of Instrumental and Expressive Traits on Performance: The Mediating Role of Learning, Prove, and Avoid Goal Orientations. Journal of Personal Selling & Sales Management 26 (весна 2006). С. 143–159.
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