Глава 5. План действий
История о развороте компании P&G и слова А. Лафли: Gupta R. and J. Wendler. 2005. Leading change: An interview with the CEO of P&G. McKinsey Quarterly (July); Lafley A.G. and R. Charan. 2008. The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation. New York: Crown Business.
What Successful Transformations Share. 2010. McKinsey Quarterly survey (January). Дальнейшие ссылки на исследования или опросы в данной главе относятся к этому же источнику
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Из личного интервью.
Gupta R. and J. Wendler. 2005. Leading Change: An Interview with the CEO of P&G. McKinsey Quarterly (July).