Стратегия в равной степени нужна любой структуре малого бизнеса и самым крупным и ведущим корпорациям мира. Любой малый бизнес со стратегией, не соответствующей конкурентной среде, в которой он действует, не может выжить, не говоря уж о процветании. И по мере того как в конкурентной среде происходят те или иные события, владелец/менеджер или команда менеджеров любого предприятия-новичка или семейного бизнеса не только должны заниматься созданием стратегии действий на рынке, но и постоянно оценивать эту стратегию.

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