Книга: Сильный бренд. От стратегии и бренд-дизайна до статуса и лидерства
Назад: 163
Дальше: 171

164

. Media Advertising Spending in the United States from 2015 to 2021 (in billion U.S. dollars). 2018.

165

// .

166

. Online Advertising Revenue in the United States from 2000 to 2017 (in billion U.S. dollars). 2018.

167

. Digital (Finally) Killed the TV Star. 2017. December 5.

168

. Programmatic Advertising. 2018.

169

Analysis of Nielsen data, , 2017.

170

Juniper Research. Ad Fraud to Cost Advertisers $19 Billion in 2018, Representing 9% of Total Advertising Spend // Juniper Research white paper. 2017. September 26. // .
Назад: 163
Дальше: 171