Англ. storytelling — от story «история» и tell «рассказывать». Прим. пер.
164
. Media Advertising Spending in the United States from 2015 to 2021 (in billion U.S. dollars). 2018.
165
// .
166
. Online Advertising Revenue in the United States from 2000 to 2017 (in billion U.S. dollars). 2018.
167
. Digital (Finally) Killed the TV Star. 2017. December 5.
168
. Programmatic Advertising. 2018.
169
Analysis of Nielsen data, , 2017.
170
Juniper Research. Ad Fraud to Cost Advertisers $19 Billion in 2018, Representing 9% of Total Advertising Spend // Juniper Research white paper. 2017. September 26. // .