Louise Lee, “Managers are Not Always the Best Judge of Creative Ideas,” Stanford Business, January 2016. .
141
Jane Perdue, “3 Ways to Harness the Power of Serendipity,” .
142
Marty Neimeier, “Keep Your Ideas in a Liquid State,” .
143
Joao Dias, Oana lonutiu, Xavier Lhuer & Jasper van Ouwerkerk, “The Four Pillars of Distinctive Customer Journeys,” McKinsey Insights, September 2016. .
