Книга: Реальная стратегия. Как планировать только то, что можно воплотить
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Louise Lee, “Managers are Not Always the Best Judge of Creative Ideas,” Stanford Business, January 2016. .

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Jane Perdue, “3 Ways to Harness the Power of Serendipity,” .

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Marty Neimeier, “Keep Your Ideas in a Liquid State,” .

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Joao Dias, Oana lonutiu, Xavier Lhuer & Jasper van Ouwerkerk, “The Four Pillars of Distinctive Customer Journeys,” McKinsey Insights, September 2016. .
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