D. Neal & W. Wood, “The Habitual Consumer”, Journal of Consumer Psychology 19, № 4 (2009): 579–92. Аналогичные исследования см.: R. Fazio & M. Zanna, “Direct Experience and Attitude – Behavior Consistency”, Advances in Experimental Social Psychology, ed. L. Berkowitz (New York: Academic Press, 2005); R. Abelson & R. Schank, “Knowledge and Memory: The Real Story”, Knowledge and Memory: The Real Story, ed. R. S. Wyer, Jr. (Hillsdale, N.J.: Lawrence Erlbaum, 2004); Nobert Schwarz, “Meta-Cognitive Experiences in Consumer Judgment and Decision Making”, Journal of Consumer Psychology 14, № 4 (09/2004): 332–48; R. Wyer & A. Xu, “The Role of Behavioral Mindsets in Goal-Directed Activity: Conceptual Underpinnings and Empirical Evidence”, Journal of Consumer Psychology 20, № 2 (2010): 107–25.
