Michael I. Norton, Daniel Mochon, and Dan Ariely, «The ‘IKEA Effect’: When Labor Leads to Love», Journal of Consumer Psychology 22, no. 3 (июль 2012): 453–60; см. также: Dan Ariely, Emir Kamenica, and Dra en Prelec, «Man’s Search for Meaning: The Case of Legos», Journal of Economic Behavior and Organization 67 (2008): 671–77.
