Книга: Цифровая трансформация бизнеса
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42

Jeanne W. Ross and Cynthia M. Beath, “USAA: Organizing for Innovation and Superior Customer Service”, working paper 382, MIT CISR, Cambridge, MA, December 2010; Martin Mocker and Jeanne W. Ross, “USAA: Capturing Value from Complexity”, working paper 389, MIT CISR, Cambridge, MA, March 2013.
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