Longitudinal Economic Study Series, IRI AttitudeLink, n = 1,000+shoppers, CPG Purchase Decisions, IRI, 2009, cited in Chris O’Neill, “Three Predictions for the Future of Retail & Brand Marketing”, Google, May 12, 2011, www.nielsen.com/content/dam/c360/canada/We-re-in-a-Digital-Revolution-Google.pdf, 13
