Глава 5. Легкость
‹‹1›› Joe Coulombe, .
‹‹2›› 7-Eleven, .
‹‹3›› Trader Joe’s, .
‹‹4›› Beth Kowitt, Inside the Secret World of Trader Joe’s, Fortune, August 20 2010, .
‹‹5›› Hein de Vries, Sander M. Eggers, and Catherine Bolman, The Role of Action Planning and Plan Enactment for Smoking Cessation, BMC Public Health 13(April 2013): 393, doi:.
‹‹6›› Carla Alexia Campbell, Robert A. Hahn, Randy Elder, Robert Brewer, Sajal Chattopadhyay, Jonathan Fielding, Timothy S. Naimi, Traci Toomey, Briana Lawrence, and Jennifer Cook Middleton, «The Effectiveness of Limiting Alcohol Outlet Density As a Means of Reducing Excessive Alcohol Consumption and Alcohol-Related Harms, American Journal of Preventive Medicine 37, no. 6 (2009): 556–569, doi:.
‹‹7›› Bridget Freisthler, and Paul J. Gruenewald, Examining the Relationship between the Physical Availability of Medical Marijuana and Marijuana Use across Fifty California Cities, Drug and Alcohol Dependence 143(October 2014): 244–250, doi:.
‹‹8›› Stanley Milgram, Behavioral Study of Obedience, The Journal of Abnormal and Social Psychology 67, no. 4 (1963): 371–378, doi:.
‹‹9›› Stanley Milgram, Some Conditions of Obedience and Disobedience to Authority, Human Relations 18, no. 1 (1965): 57–76, doi:.
‹‹10›› Nick Haslam, Steve Loughnan, and Gina Perry, Meta-Milgram: An Empirical Synthesis of the Obedience Experiments, PLoS ONE 9, no. 4 (2014), doi:.
‹‹11›› L. Festinger, S. Schachter, and K. W. Back, Social Pressures in Informal Groups: A Study of Human Factors in Housing (New York: Harper, 1950).
‹‹12›› Chadwick Martin Bailey, Match.com and Chadwick Martin Bailey 2009–2010 Studies: Recent Trends: Online Dating, .
‹‹13›› Jonathan D. D’Angelo, and Catalina L. Toma, There Are Plenty of Fish in the Sea: The Effects of Choice Overload and Reversibility on Online Daters’ Satisfaction With Selected Partners, Media Psychology 20, no. 1 (2017): 1–27, doi:.
‹‹14›› S. S. Iyengar and M. R. Lepper, When Choice Is Demotivating: Can One Desire Too Much of a Good Thing?» Journal of Personality and Social Psychology 79 no. 6 (2000): 995–1006.
‹‹15›› S. S. Iyengar, Wei Jiang, and Gur Huberman, How Much Choice Is Too Much? Contributions to 401(k) Retirement Plans, Philadelphia, PA: Pension Research Council, .
‹‹16›› H. Leventhal, R. Singer, and S. Jones, Effects of Fear and Specificity of Recommendation Upon Attitudes and Behavior, Journal of Personality and Social Psychology 2(July 1965): 20–29.
‹‹17›› Women spend nearly one year deciding what to wear, The Telegraph, .
‹‹18›› Jason Abbruzzese, Why Zuck and other successful men wear the same thing every day, Mashable, last modified November 17 2014, .
‹‹19›› Matilda Kahl, Why I Wear the Exact Same Thing to Work Every Day, Harpers Bazaar, last modified April 3 2015, .
‹‹20›› Christy Rutherford, Matilda Kahl Negotiated with Zara for her Work Uniform, Harpers Bazaar, last modified April 9 2015, .
‹‹21›› L. Ross and A. Ward, Naive Realism in Everyday Life: Implications for Social Conflict and Misunderstanding, In Values and Knowledge, ed. T. Brown, E. S. Reed and E. Turiel (Hillsdale, NJ: Erlbaum, 1996), 103–135.
‹‹22›› J. Froyd and J. Layne, Faculty Development Strategies for Overcoming the ‘Curse of Knowledge’, 2008 38th Annual Frontiers in Education Conference, S4D-13-S4D-16, doi:.
‹‹23›› Ibid., Do 95 % of all traders lose?
‹‹24›› Gustaf Torngren and Henry Montgomery, Worse Than Chance? Performance and Confidence Among Professionals and Laypeople in the Stock Market, Journal of Behavioral Finance 5, no. 3 (2004): 148–153, doi:.
‹‹25›› D. Dunning, D. W. Griffin, J. D. Milojkovic, and L. Ross, The Overconfidence Effect in Social Prediction, Journal of Personality and Social Psychology 58, no. 4 (1990): 568–581.
‹‹26›› Ulrike Malmendier and Geoffrey Tate, CEO Overconfidence and Corporate Investment, The Journal of Finance 60, no. 6 (2005): 2661–2700, doi:.
‹‹27›› Ioannis S. Salamouris, How Overconfidence Influences Entrepreneurship, Journal of Innovation and Entrepreneurship 2 no. 1 (2013): 8, doi:.
‹‹28›› Markus Glaser and Martin Weber, Overconfidence and Trading Volume, SSRN Scholarly Paper ID 976374, Rochester, NY: Social Science Research Network, .
‹‹29›› Todd R. Zenger, Explaining Organizational Diseconomies of Scale in R&D: Agency Problems and the Allocation of Engineering Talent, Ideas, and Effort by Firm Size, Management Science 40, no. 6 (1994): 708–729.
‹‹30›› Brian Wu and Anne Marie Knott, Entrepreneurial Risk and Market Entry, Management Science 52, no. 9 (2006): 1315–1330.
‹‹31›› Michael Hoerger, Benjamin P. Chapman, Ronald M. Epstein, and Paul R. Duberstein, Emotional Intelligence: A Theoretical Framework for Individual Differences in Affective Forecasting, Emotion 12, no. 4 (2012): 716–25, doi:.
‹‹32›› Daniel Kahneman, Evaluation By Moments: Past and Future, In Choices, Values and Frames, eds. D. Kahneman and A. Tversky (New York: Cambridge University Press, 2000).
‹‹33›› Timothy D. Wilson and Daniel T. Gilbert, Affective Forecasting: Knowing What to Want, Current Directions in Psychological Science 14, no. 3 (2005): 131–134, doi:.
‹‹34›› Yo (app), .
‹‹35›› The World’s Most Innovative Companies: Amazon.com, Forbes, .
‹‹36›› Hayley Tsukayama, What Amazon’s Learned from a Decade of Prime, Washington Post, February 3 2015, .
‹‹37›› Sarah Perez, Amazon Announces new Dash-powered Devices that can Auto-reorder Your Coffee, Air Filters, and More, TechCrunch, 2016, .
‹‹38›› JuJu Chang and Mary Marsh, The Google Diet: Search Giant Overhauled Its Eating Options to ‘Nudge’ Healthy Choices, ABC News, January 25 2013, .
‹‹39›› James Franklin, The Science of Conjecture: Evidence and Probability before Pascal (Baltimore, MD: Johns Hopkins University Press, 2001), 241.
‹‹40›› Occam’s razor, .
‹‹41›› Lee Ross and Richard Nisbett, The Person and the Situation: Perspectives of Social Psychology (London: Pinter & Martin Ltd, 2012).
‹‹42›› Kurt Lewin, A Dynamic Theory of Personality (New York and London: McGraw-Hill Book Company, Inc., 1935).
