Книга: Управление отделом продаж
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233

Kissan Joseph. On the Optimality of Delegating Pricing Authority to the Sales Force, Journal of Marketing (январь 2001). С. 62–70. См. также David Jobber, Graham J. Hooley, and David Shipley. Organizational Size and Salesforce Evaluation Practices. Journal of Personal Selling & Sales Management 13 (весна 1993). С. 37–48; Birendra K. Mishra and Ashutosh Prasad. Centralized Pricing versus Delegating Pricing to the Salesforce under Information Asymmetry. Marketing Science 23 (зима 2004). С. 21–27.
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