Sarin Shikhar, Trina Sego, Ajay K. Kohli, and Goutam Challagalla. Characteristics That Enhance Training Electiveness in Implementing Technological Change in Sales Strategy: A Field Based Exploratory Study. Journal of Personal Selling & Sales Management 30 (весна 2010). С. 143–156; The following discussion is based to a large extent on Top Training Priorities? Training (февраль 2004). С. 26–32.