Книга: Управление отделом продаж
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Valentine, Sean. Ethics Training, Ethical Context, and Sales and Marketing Professionals’ Satisfaction with Supervisors and Coworkers. Journal of Personal Selling & Sales Management 29 (лето 2009). С. 227–242; Thomas W. Leigh. Cognitive Selling Scripts and Sales Training. Journal of Personal Selling & Sales Management 7 (August 1987). С. 39–48; James F. Evered. Measuring Sales Training Effectiveness. Sales & Marketing Management (февраль 1988). С. 9–12, 16–18. См. также Alan J. Dubinsky. Sales Training and Education: Some Assumptions about the Effectiveness of Sales Training. Journal of Personal Selling & Sales Management (лето 1996). С. 67–76.
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