Книга: Управление отделом продаж
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Lawrence B. Chonko. The Relationship of Span of Control to Sales Representatives: Experienced Role Conflict and Role Ambiguity. Academy of Management Journal, 25 (июнь 1982). С. 452–456; Shelby D. Hunt and Arturo Z. Vasquez-Parraga. Organizational Consequences, Marketing Ethics, and Salesforce Supervision. Journal of Marketing Research 30 (февраль 1993). С. 78–90; Linda S. Hartenian, Farrand J. Hadaway, and Gordon J. Badovick. Antecedents and Consequences of Role Perceptions: A Path Analytic Approach. Journal of Applied Business Research 10 (весна 1994). С. 40–50.
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