Книга: Управление отделом продаж
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Artur Baldauf, David W. Cravens, и Nigel F. Piercy. Examining Business Strategy, Sales Management, and Salesperson Antecedents of Sales Organization Effectiveness. Journal of Personal Selling & Sales Management (весна 2001). С. 109–122; Ken Grant, David W. Cravens, George S. Low, and William C. Moncrief. The Role of Satisfaction with Territory Design on Motivation, Attitudes, and Work Outcomes of Salespeople. Journal of the Academy of Marketing Science (весна 2001). С. 165–178; John W. Barnes, Donald W. Jackson, Jr., Michael D. Hutt, and Ajith Kumar. The Role of Culture Strength in Shaping Sales Force Outcomes. Journal of Personal Selling & Sales Management 26 (лето 2006). С. 255–270.
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