David A. Andelman. Betting on the Net. Sales &marketing Management (июнь 1995). С. 47–59.
58
Robert J. Hershock. Notes from the Revolution, in Reinventing the Sales Organization. New York: The Conference Board, 1995. С. 10–13.
59
Arun Sharma. Who Prefers Key Account Management Programs? An Investigation of Business Buying Behavior and Buying Firm Characteristics, Journal of Personal Selling & Sales management (осень 1997). С. 27–39. Также см. Catherine Pardo, Key Account Management in the Business to Business Field: The Key Account’s Point of View, Journal of Personal Selling & Sales management (осень 1997). С. 17–26.
