Книга: Управление отделом продаж
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56

Francy Blackwood. Did you Sell $5 Million Last Year? Selling (октябрь 1995), стр. 44–53.

57

David A. Andelman. Betting on the Net. Sales &marketing Management (июнь 1995). С. 47–59.

58

Robert J. Hershock. Notes from the Revolution, in Reinventing the Sales Organization. New York: The Conference Board, 1995. С. 10–13.

59

Arun Sharma. Who Prefers Key Account Management Programs? An Investigation of Business Buying Behavior and Buying Firm Characteristics, Journal of Personal Selling & Sales management (осень 1997). С. 27–39. Также см. Catherine Pardo, Key Account Management in the Business to Business Field: The Key Account’s Point of View, Journal of Personal Selling & Sales management (осень 1997). С. 17–26.
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