Alex Wipperfurth, Brand Hijack: Marketing Without Marketing (New York: Portfolio, 2005), 17.
355
Там же, 61.
356
Benjamin Lawrence, Susan Fournier, and Frederick Brunel, «When Companies Don't Make the Ad: A Multimethod Inquiry into the Differential Effectiveness of Consumer-Generated Advertising,» Journal of Advertising, 42, no. 4 (2013): 292–307.
