Книга: Реклама под прикрытием: Нативная реклама, контент-маркетинг и тайный мир продвижения в интернете
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C. K. Prahalad and Venkat Ramaswamy, The Future of Competition: Co-Creating Unique Value with Customers (Boston, MA: Harvard Business School Press, 2004); Nat Ives, «Unauthorized campaigns used by unauthorized creators to show their creativity become a trend,» The New York Times, 23 декабря 2010; Albert M. Muniz, Jr., and Hope Jensen Schau, «Vigilante marketing and consumer-created communications,» Journal of Advertising 36, no. 3 (2007): 187–202; Susan Fournier and Jill Avery, «The uninvited brand,» Business Horizons 54, no. 3 (2011): 193–207; Bob Garfield, «Listenomics,» Advertising Age, 10 октября 2005, (проверено 1 февраля 2014); Pierre Berthon, Leyland Pitt, Ian McCarthy, and Steven Kates, «When customers get clever: Managerial approaches to dealing with creative consumers,» Business Horizons 50, no. 1 (2006): 39–47; Robert V. Kozinets, Andrea Hemetsberger, and Hope Jensen Schau, «The wisdom of consumer crowds: Collective innovation in the age of networked marketing,» Journal of Macromarketing 28, no. 4 (2008): 339–354; Susan Fournier and Claudio Alvarez, «Brands as relationship partners: Warmth, competence, and in-between,» Journal of Consumer Psychology 22, no. 2 (2012): 177–185.
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