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191
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192
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193
Marco Bertini and John Gourville. “Pricing to Create Shared Value”. Harvard Business Review, June 2012, pp. 96–104.
194
Marcus Theurer. “Herrscher der Töne”. Frankfurter Allgemeine Zeitung, April 20, 2013, p. 13.
195
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196
Цены по данным HBR.org на май 2014 года.
197
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