СПИСОК ОСНОВНЫХ ИСТОЧНИКОВ

Abell, D. F., and Hammond, J. S. Strategic Market Planning: Problems and Analytical Approaches. Englewood Cliffs, N.J.: Prentice-Hall, 1979.

Abernathy, W. J., and Wayne, K. "The Limits of the Learning Curve," Harvard Business Review, September/October 1974.

Abernathy, W. J. The Productivity Dilemma: Roadblock to Innovation in the Automobile Industry. Baltimore, Md.: Johns Hopkins Press, 1978.

Andrews, K. R. The Concept of Corporate Strategy. New York: Dow Jones-Irwin, 1971.

Ansoff, H. I. "Checklist for Competitive and Competence Profiles." Corporate Strategy, pp. 98–99. New York: McGraw-Hill, 1965.

Brock, G. The U.S. Computer Industry. Cambridge, Mass.: Ballinger Press, 1975.

Buchele, R. "How to Evaluate a Firm." California Management Review, Fall 1962, pp. 5–16.

Buffa, E. S. Modern Production Management. 4th ed. New York: Wiley, 1973.

Buzzell, R. D. "Competitive Behavior and Product Life Cycles." In New Ideas for Successful Marketing, edited by John Wright and J. L. Goldstucker, pp. 46–68. Chicago: American Marketing Association, 1966.

Buzzell, R. D., Gale, В. Т., and Sultan, R. G. M. "Market Share—A Key to Profitability." Harvard Business Review, January-February 1975, pp. 97–106.

Buzzell, R. D., Nourse, R. M., Matthews, J. В., Jr., and Levitt, T. Marketing: A Contemporary Analysis. New York: McGraw-Hill, 1972.

Cannon, J. T. Business Strategy and Policy. New York: Harcourt, Brace and World, 1968.

Catry, В., and Chevalier, M. "Market Share Strategy and the Product Life Cycle." Journal of Marketing, Vol. 38, October 1974, pp. 29–34.

Christensen, C. R., Andrews, K. R., and Bower, J. L. Business Policy: Text and Cases. Homewood, ILL.: Richard D. Irwin, 1973.

Clifford, D. K., Jr. "Leverage in the Product Life Cycle." Dun's Review, May 1965.

Corey, R. Industrial Marketing. 2nd ed. Englewood Cliffs, N.J.: Prentice-Hall, 1976.

Cox, W. E., Jr. "Product Life Cycles as Marketing Models." Journal of Business, October 1967, pp. 375–384.

Daniels, L. Business Information Sources. Berkeley: University of California Press, 1976.

Day, G. S. "Diagnosing the Product Portfolio." Journal of Marketing, April 1977, pp. 29–38.

D'Cruz, J. "Quasi-Integration in Raw Material Markets." DBA Dissertation, Harvard Graduate School of Business Administration, 1979.

Dean, J. "Pricing Policies for New Products." Harvard Business Review, Vol. 28, No. 6, November 1950.

Deutsch, M. "The Effect of Motivational Orientation Upon Threat and Suspicion." Human Relations, 1960, pp. 123–139.

Doz, Y. L. Government Control and Multinational Strategic Management. New York: Praeger, 1979.

____. "Strategic Management in Multinational Companies." Sloan Management Review, in press, 1980.

Forbus, J. L., and Mehta, N. T. "Economic Value to the Customer." Staff paper, McKinsey and Company, February 1979.

Forrester, J. W. "Advertising: A Problem in Industrial Dynamics." Harvard Business Review, Vol. 37, No. 2, March/April 1959, pp. 100–110.

Fouraker, L. F., and Siegel, S. Bargaining and Group Decision Making: Experiments in Bilateral Monopoly. New York: McGraw-Hill, 1960.

Fruhan, W. E., Jr. The Fight for Competitive Advantage. Cambridge, Mass.: Division of Research, Harvard Graduate School of Business Administration, 1972.

____. Financial Strategy. Homewood, ILL.: Richard D. Irwin, 1979.

Gilmour, S. C. "The Divestment Decision Process." DBA Dissertation, Harvard Graduate School of Business Administration, 1973.

Harrigan, K. R. "Strategies for Declining Industries." DBA Dissertation, Harvard Graduate School of Business Administration, 1979.

Hunt, M. S. "Competition in the Major Home Appliance Industry." Ph.D. Dissertation, Harvard University, 1972.

Knickerbocker, F. T. Oligopolistic Reaction and Multinational Enterprise. Cambridge, Mass.: Division of Research, Harvard Graduate School of Business Administration, 1973.

Kotler, P. Marketing Management. 2nd ed. Englewood Cliffs, N.J.: Prentice-Hall, 1972.

Levitt, T. "Exploit the Product Life Cycle." Harvard Business Review, November/December 1965, pp. 81–94.

____. "The Augmented Product Concept." In The Marketing Mode: Pathways to Corporate Growth. New York: McGraw-Hill, 1969.

Mehta, N. T. "Policy Formulation in a Declining Industry: The Case of the Canadian Dissolving Pulp Industry." DBA Dissertation, Harvard Graduate School of Business Administration, 1978.

Moore, F. G. Production Management. 6th ed. Homewood, ILL.: Richard D. Irwin, 1973.

Newman, H. H. "Strategic Groups and the Structure-Performance Relationship." Review of Economics and Statistics, Vol. LX, August 1978, pp. 417–427.

Newman, W. H., and Logan, J. P. Strategy, Policy and Central Management. Chapter 2. Cincinnati, Ohio: South Western Publishing, 1971.

Patton, Arch. "Stretch Your Product's Earning Years." Management Review, Vol. XLVII, No. 6, June 1959.

Polli, R., and Cook, V. "Validity of the Product Life Cycle." Journal of Business, October 1969, pp. 385–400.

Porter, M. E. Interbrand Choice, Strategy and Bilateral Market Power. Cambridge, Mass.: Harvard University Press, 1976a.

____. "Strategy Under Conditions of Adversity." Discussion paper, Harvard Graduate School of Business Administration, 1976b.

____. "Please Note Location of Nearest Exit: Exit Barriers and Planning." California Management Review, Vol. XIX, Winter 1976c, pp. 21–33.

____. "The Structure Within Industries and Companies' Performance." Review of Economics and Statistics, LXI, May 1979, pp. 214–227.

Porter, M. E., and Spence, M. "Capacity Expansion in a Growing Oligopoly: The Case of Corn Wet Milling," Discussion paper, Harvard Graduate School of Business Administration, 1978.

Quain, Mitchell. Lift-Truck Industry: Near Term Outlook, New York: Wertheim & Company, June 22, 1977.

Rothschild, W. E. Putting It All Together. New York: AMACOM, 1979.

Salter, M., and Weinhold, W. Diversification Through Acquisition. New York: Free Press, 1979.

Schelling, T. The Strategy of Conflict. Cambridge, Mass.: Harvard University Press, 1960.

Schoeffler, S., Buzzell, R. D., Heany, D. F. "Impact of Strategic Planning on Profit Performance." Harvard Business Review, March/April 1974, pp. 137–145.

Skinner, W. "The Focused Factory." Harvard Business Review, May/June 1974, pp. 113–121.

Smallwood, J. E. "The Product Life Cycle: A Key to Strategic Market Planning." MSU Business Topics, Vol. 21, No. 1, Winter 1973, pp. 29–36.

Spence, A. M. "Entry, Capacity, Investment and Oligopolistic Pricing." Bell Journal of Economics, Vol. 8, Autumn 1977, pp. 534–544.

Staudt, T. A., Taylor, D., and Bowersox, D. A Managerial Introduction to Marketing, 3rd ed. Englewood Cliffs, N.J.: Prentice-Hall, 1976.

Sultan, R. Pricing in the Electrical Oligopoly. Vols. I and II. Cambridge, Mass.: Division of Research, Harvard Graduate School of Business Administration, 1974.

Vernon, R. "International Investment and International Trade in the Product Cycle." Quarterly Journal of Economics, Vol. LXXX, May 1966, pp. 190–207.

____. "The Waning Power of the Product Cycle Hypothesis." Discussion paper, Harvard Graduate School of Business Administration, May 1979.

Wells, L. Т., Jr. "International Trade: The Product Life Cycle Approach." In The Product Life Cycle in International Trade, edited by L. T. Wells, Jr. Cambridge, Mass.: Division of Research, Harvard Graduate School of Business Administration, 1972.

Ситуационный анализ

Note on the Watch Industries in Switzerland, Japan and the United States. Intercollegiate Case Clearinghouse, 9-373-090.

Prelude Corporation. Intercollegiate Case Clearinghouse, 4-373-052,1968. Timex(A). Intercollegiate Case Clearinghouse, 6-373-080.

Периодические издания

Business Week, August 13, 1979; June 11, 1979; November 27, 1978; October 9, 1978; July 17, 1978; August 15, 1977; February 28, 1977; December 13, 1976, November 18, 1976.

Dun's, February 1977.

Forbes, December 25, 1978; September 18, 1978; July 15, 1977; November 15, 1977.

New York Times, February 11, 1979.