Книга: Психология вредных привычек
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Burton, Robert A. 2008. On Being Certain: Believing You Are Right Even When You’re Not. New York: St. Martin’s.

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Plassmann, Hilke, John O’Doherty, Baba Shiv, and Antonio Rangel. 2008. Marketing actions can modulate neural representations of experienced pleasantness // Proceedings of the National Academy of Sciences 105: 1050–54.
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