Книга: Сильный бренд. От стратегии и бренд-дизайна до статуса и лидерства
Назад: 260
Дальше: 262

261

Sinclair R., Keller K.L. Brand Value, Accounting Standards, and Mergers and Acquisitions: ‘The Moribund Effect’ // Journal of Brand Management. 2017. Vol. 24. No. 2. Pp. 171–192; Sinclair R., Keller K.L. A Case for Brands as Assets: Acquired and Internally Developed // Journal of Brand Management. 2014. Vol. 21. No. 4. Pp. 286–302.
Назад: 260
Дальше: 262