Книга: Сильный бренд. От стратегии и бренд-дизайна до статуса и лидерства
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Keller K.L. Conceptualizing, Measuring, and Managing Customer-Based Equity // Journal of Marketing. 1993. Vol. 57. No. 1. Pp. 1–22.

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Brakus J.J., Schmitt B.H., Zarantonello L. Brand Experience: What Is It? How Is It Measured? Does It affect Loyalty? // Journal of Marketing. 2009. Vol. 73. No. 3. Pp. 52–68; Calder B.J., Isaac M., Malthouse E. How to Capture Consumer Experiences: a Context-Specific Approach to Measuring Engagement // Journal of Advertising Research. 2016. Vol. 56. No. 1. Pp. 1–14.
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