Calder B.J., Isaac M., Malthouse E.C. How To Capture Consumer Experiences: a Context-Specific Approach to Measuring Engagement // Journal of Advertising Research. 2016. Vol. 56, No. 1. Pp. 1–14; Calder B.J., Malthouse L.D., Malthouse E.C. Creating Stronger Brands through Consumer Experiences and Engagement // Consumer Engagement Marketing, eds. R. Palmatier, V. Kumar, C. Harmeling. New York: Palgrave Macmillian, 2018.
