Smith M.E. Reducing Fear in Advertising Shelter Pets // NMBSA blog. 2016. June 14.
244
Barnett S.B., Cerf M. A Ticket for Your Thoughts: Method for Predicting Content Recall and Sales Using Neural Similarity of Moviegoers // Journal of Consumer Research. 2017. Vol. 44. No. 1. Pp. 160–181 // .
