Neal M. Heartbreaking Thai ‘Smoking Kids’ Anti-Smoking Ad Goes Viral // New York Daily News. 2012. June 21 // .
176
. Прим. авт.
177
. Прим. авт.
178
Aaker J., Lee A. Understanding Regulatory Fit // Journal of Marketing Research. 2006. Vol. 43. No. 15–19.
179
Tybout A.M., Sternthal B., Malaviya P. et al. Information Accessibility as a Moderator of Judgments: The Role of Content versus Retrieval Ease // Journal of Consumer Research. 2005. Vol. 32. Pp. 76–85.