Книга: Сильный бренд. От стратегии и бренд-дизайна до статуса и лидерства
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Mittal B. Self-Concept Clarity: Exploring its Role in Consumer Behavior // Journal of Economic Psychology. 2015. Vol. 46. Pp. 98–110 // .

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Emery l. F., Walsh C., Elotter E. B. Knowing Who You Are and Adding to It: Reduced Self-Concept Clarity Predicts Reduced Self-Expansion // Social Psychological and Personality Science. 2015. Vol. 6. No. 3. P. 259–266 // .
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