Marguerite Rigoglioso, “Jeffrey Pfeffer: Untested Assumptions May Have a Big Effect,” Insights by Stanford Business, June 1, 2005. .
207
Tim Hindle, The Economist Guide to Management Ideas and Gurus. Profile Books, 2008.
208
См. также P. Hernandez, V. Martinez-Moles & J. Vila, “Understanding Actual Socio-Eco nomic Behavior as a Source of Competitive Advantage: The Role of Experimental Behavioral Economics in Innovation,” in Lufs M. Carmo Farinha et al., Handbook Of Research on Global Competitive Advantage through Innovation and Entrepreneurship. Information Science Reference, 2015.
