106
Ривз М. и др. Стратегии тоже нужна стратегия / Пер. с англ. под ред. А. Лазурского, Г. Милова. – М.: Эксмо, 2016.
107
Martin Reeves, Claire Love & Philipp Tillmanns, “Your strategy needs a strategy,” Harvard Business Review, September 2012.
108
H. Igor Ansoff, “Strategies for Diversification,” Harvard Business Review, September-October 1957.
109
Michael Treacy & Fred Wiersema. “Customer Intimacy and Other Value Disciplines,” Harvard Business Review, January-February 1993.
110
См. Brad Power. “Operational Excellence. Meet Customer Intimacy,” Harvard Business Review, March 29, 2013. ; Steven Van Belleghem, “Niet meer kiezen tussen operational excellence en customer intimacy,” , November 26, 2014. . Airbnb и Uber высоко ценят как близость к потребителю, так и операционное мастерство.
