Brian Wansink, Mindless Eating: Why We Eat More Than We Think (New York: Bantam, 2006); Sheila Sasser & David Moore, “Aroma-Driven Craving and Consumer Consumption Impulses”, session 2.4, American Marketing Association Summer Educator Conference, San Diego, California, 8–11/08/ 2008; David Fields, “In Sales, Nothing You Say Matters”, Ascendant Consulting, 2005.
