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Christina Binkley, “Casino Chain Mines Data on Its Gamblers, and Strikes Pay Dirt”, The Wall Street Journal, 22/11/2004; Rajiv Lal, “Harrah’s Entertainment, Inc.”, Harvard Business School, case № 9–604–016, 14/06/2004; K. Ahsan et al., “Harrah’s Entertainment, Inc.: Real-Time CRM in a Service Supply Chain”, Harvard Business Review, case № GS 50, 8/05/2006; V. Chang & J. Pfeffer, “Gary Loveman and Harrah’s Entertainment”, Harvard Business Review, case № OB 45, 4/11/2003; Gary Loveman, “Diamonds in the Data Mine”, Harvard Business Review, case № R 0305H, 1/05/2003.
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