27
См. .
28
David A. Aaker, Managing Brand Equity: Capitalizing on the Value of a Brand Name (New York: Free Press, 1991).
29
Victor J. Tremblay and Carol Horton Tremblay, The U.S. Brewing Industry: Data and Economic Analysis (Cambridge: MIT Press, 2005).
30
Australian Transport Safety Bureau Discussion Paper, Cross Modal Safety Comparisons, January 1, 2005.
31
Marcia Dunn,1 in 21 Trillion Chance Satellite Will Hit You, Chicago Sun-Times, September 21, 2011.
32
Steven D. Levitt and Stephen J. Dubner, Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (New York: William Morrow Paperbacks, 2009).
33
Garrick Blalock, Vrinda Kadiyali, and Daniel Simon, Driving Fatalities after 9/11: A Hidden Cost of Terrorism (неопубликованная рукопись, December 5, 2005).
34
Источником общей информации о генетическом тестировании является Human Genome Project Information, DNA Forensics, .
35
Jason Felch and Maura Dolan, FBI Resists Scrutiny of‘Matches’, Los Angeles Times, July 20, 2008.
36
David Leonhardt, In Football, 6 + 2 Often Equals 6, New York Times, January 16, 2000.
37
Roger Lowenstein, The War on Insider Trading: Market Beaters Beware, New York Times Magazine, September 22, 2011.
38
Erica Goode,Sending the Police before There’s a Crime, New York Times, August 15, 2011.
39
Источниками данных о страховании рисков являются: Teen Drivers, Insurance Information Institute, March 2012; Texting Laws and Collision Claim Frequencies, Insurance Institute for Highway Safety, September 2010; Hot Wheels, National Insurance Crime Bureau, August 2, 2011.
