Dražen Prelec and Duncan Simester, «Always Leave Home Without It: A Further Investigation of the Credit-Card Effect on Willingness to Pay», Marketing Letters 12, no. 1 (2001): 5–12; см. также: Dražen Prelec and George Loewenstein, «The Red and the Black: Mental Accounting of Savings and Debt», Marketing Science 17, no. 1 (1998): 4–28.
