Sarah Perez, “Pokémon Go’s Retention Rates, Average Revenue Per User Are Double the Industry Average”, TechCrunch, July 15, 2016, https://techcrunch.com/2016/07/15/pokemon-gos-retention-rates-average-revenue-per-user-are-double-the-industry-average; Paul Tassi, “Firm Estimates ‘Pokémon GO’ Has 7.5M Downloads, $1.6M Daily Revenue in US Alone,” Forbes, July 11, 2016, www.forbes.com/sites/insertcoin/2016/07/11/firm-estimates-pokemon-go-has-7–5m-downloads-1–6m-daily-revenue-in-us-alone
