Этот вопрос подробно рассматривается в статье Harvard Business Review (A. McAfee and E. Brynjolfsson, “Investing in the IT That makes a competitive Difference: Studies of Corporate Performance reveal a Growing Link between certain kinds of Technology Investments and Intensifying Competitiveness”, Harvard Business Review [2006]: стр. 98–103) и научной работе (E. Brynjolfsson, A. McAfee, M. Sorell, and F. Zhu, “Scale without Mass: Business Process Replication and Industry Dynamics”, MIT center for Digital Business Working Paper, 2008).
