Книга: Сетка. Инструмент для принятия решений
Назад: 281
Дальше: 294

282

Там же, 13.

283

Humby, C., Hunt, T., and Phillips, T., Scoring Points: How Tesco Continues to Win Customer Loyalty (London: Kogan Page, 2008), 30 – 32.

284

Там же, 11 – 12.

285

286

Humby, Hunt and Phillips, Scoring Points, 19 – 24.

287

Capgemini Consulting, Fixing the Cracks: Reinventing Loyalty Programs for the Digital Age (Capgemini, 2015).

288

Там же.

289

290

Kordupleski, R., Mastering Customer Value Management (Cincinnati: Pinnaflex, 2003), xv

291

Там же, xvi.

292

Там же, xviii.

293

Farris, P. W., Bendle, N. T., Pfeifer, P. E., and Reibstein, D. J., Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Harlow: Pearson Education, 2009), 132 – 137.
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