259
Grove, A. S., Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company (New York: Random House, 1999), 65.
260
261
262
Ries, L., Visual Hammer (Laura Ries, 2015)
263
Эту идею мне подбросила Катрина Фанк.
264
См. примечание 5.
265
266
267
268
269
270
Berger, J., Contagious: Why Things Catch On (New York: Simon & Schuster, 2013), ch. 2.
271
Grimm, K., ‘Communications’, in N. Gallagher and L. Myers, eds., Patagonia Tools for Grassroots Activists (Ventura: Patagonia Books, 2016), 101.
272
273
274
275
Sharp, B., How Brands Grow: What Marketers Don’t Known (South Melbourne: Oxford University Press, 2010), 210.
276
Там же, 32 – 34.
277
Там же, 35.
278
Там же.
279
Там же, 110.
280
Там же, 23.
281
Там же, 41 – 45.
282
Там же, 13.
283
Humby, C., Hunt, T., and Phillips, T., Scoring Points: How Tesco Continues to Win Customer Loyalty (London: Kogan Page, 2008), 30 – 32.
284
Там же, 11 – 12.
285
286
Humby, Hunt and Phillips, Scoring Points, 19 – 24.
287
Capgemini Consulting, Fixing the Cracks: Reinventing Loyalty Programs for the Digital Age (Capgemini, 2015).
288
Там же.
289
290
Kordupleski, R., Mastering Customer Value Management (Cincinnati: Pinnaflex, 2003), xv
291
Там же, xvi.
292
Там же, xviii.
293
Farris, P. W., Bendle, N. T., Pfeifer, P. E., and Reibstein, D. J., Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Harlow: Pearson Education, 2009), 132 – 137.
