170
171
Nagle, Hogan and Zale, The Strategy and Tactics of Pricing, 134.
172
173
См. примечание 10.
174
175
176
Simon Confessions of the Pricing Man, ch. 4: ‘Premium Pricing’.
177
178
Mohammed, The 1 % Windfall, ch. 3.
179
Lovell, N., The Curve: How Smart Companies Find High Value Customers (London: Portfolio/Penguin Section, 2013; Kindle edn), preface.
180
182
Эта тема всплыла еще в одном разговоре с моей подругой Дражей Янски.
183
Galinsky, A., and Schweitzer, M., Friend & Foe: When to Cooperate, When to Compete, and How to Succeed at Both (London: Random House Business, 2015; Kindle edn), preface.
