169
Nagle, T. T., Hogan, J. E., and Zale, J., The Strategy and Tactics of Pricing (New Jersey: Prentice Hall, 2011), 132.
170
171
Nagle, Hogan and Zale, The Strategy and Tactics of Pricing, 134.
172
173
См. примечание 10.
174
175
176
Simon Confessions of the Pricing Man, ch. 4: ‘Premium Pricing’.
177
178
Mohammed, The 1 % Windfall, ch. 3.
179
Lovell, N., The Curve: How Smart Companies Find High Value Customers (London: Portfolio/Penguin Section, 2013; Kindle edn), preface.
180
182
Эта тема всплыла еще в одном разговоре с моей подругой Дражей Янски.
183
Galinsky, A., and Schweitzer, M., Friend & Foe: When to Cooperate, When to Compete, and How to Succeed at Both (London: Random House Business, 2015; Kindle edn), preface.
