152
153
154
Sharp, B., How Brands Grow: What Marketers Don’t Known (South Melbourne: Oxford University Press, 2010), 195.
155
156
157
158
159
160
161
162
Там же.
163
Mohammed, R., The 1 % Windfall: How Successful Companies Use Price to Profit and Grow (Harper Collins e-books, 2010; Kindle edn), введение.
164
См. ‘Principle #2’ in Sung, E., Customer Moat: How Loyalty Drives Profit (Eddie Sung, 2016)
165
Simon, H., Confessions of the Pricing Man: How Price Affects Everything (Switzerland: Springer, 2015; Kindle edn), ch. 5, section 6.
166
Nagle, T. T., Hogan, J. E., and Zale, J., The Strategy and Tactics of Pricing (New Jersey: Prentice Hall, 2011), 225
167
См. Mohammed, The 1 % Windfall, ch. 1.
168
Там же.
169
Nagle, T. T., Hogan, J. E., and Zale, J., The Strategy and Tactics of Pricing (New Jersey: Prentice Hall, 2011), 132.
170
171
Nagle, Hogan and Zale, The Strategy and Tactics of Pricing, 134.
172
173
См. примечание 10.
174
175
176
Simon Confessions of the Pricing Man, ch. 4: ‘Premium Pricing’.
177
178
Mohammed, The 1 % Windfall, ch. 3.
179
Lovell, N., The Curve: How Smart Companies Find High Value Customers (London: Portfolio/Penguin Section, 2013; Kindle edn), preface.
180
182
Эта тема всплыла еще в одном разговоре с моей подругой Дражей Янски.
183
Galinsky, A., and Schweitzer, M., Friend & Foe: When to Cooperate, When to Compete, and How to Succeed at Both (London: Random House Business, 2015; Kindle edn), preface.
