Книга: Сетка. Инструмент для принятия решений
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Дальше: 184

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Sharp, B., How Brands Grow: What Marketers Don’t Known (South Melbourne: Oxford University Press, 2010), 195.

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Там же.

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Mohammed, R., The 1 % Windfall: How Successful Companies Use Price to Profit and Grow (Harper Collins e-books, 2010; Kindle edn), введение.

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См. ‘Principle #2’ in Sung, E., Customer Moat: How Loyalty Drives Profit (Eddie Sung, 2016)

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Simon, H., Confessions of the Pricing Man: How Price Affects Everything (Switzerland: Springer, 2015; Kindle edn), ch. 5, section 6.

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Nagle, T. T., Hogan, J. E., and Zale, J., The Strategy and Tactics of Pricing (New Jersey: Prentice Hall, 2011), 225

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См. Mohammed, The 1 % Windfall, ch. 1.

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Там же.

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Nagle, T. T., Hogan, J. E., and Zale, J., The Strategy and Tactics of Pricing (New Jersey: Prentice Hall, 2011), 132.

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Nagle, Hogan and Zale, The Strategy and Tactics of Pricing, 134.

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См. примечание 10.

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Simon Confessions of the Pricing Man, ch. 4: ‘Premium Pricing’.

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Mohammed, The 1 % Windfall, ch. 3.

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Lovell, N., The Curve: How Smart Companies Find High Value Customers (London: Portfolio/Penguin Section, 2013; Kindle edn), preface.

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Эта тема всплыла еще в одном разговоре с моей подругой Дражей Янски.

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Galinsky, A., and Schweitzer, M., Friend & Foe: When to Cooperate, When to Compete, and How to Succeed at Both (London: Random House Business, 2015; Kindle edn), preface.
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