Книга: Управление отделом продаж
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Lucette B. Comer and Marvin A. Jolson. Perceptions of Gender Stereotypic Behavior: An Exploratory Study of Women in Selling. Journal of Personal Selling & Sales Management (зима 1991). С. 43–59. См. также Judy A. Siguaw and Earl D. Honeycutt, Jr. An Examination of Gender Differences in Selling Behaviors and Job Attitudes. Industrial Marketing Management 24 (1995). С. 45–52; Arun Sharma, Michael Levy, and Heiner Evanschitzky. The Variance in Sales Performance Explained by the Knowledge Structures of Salespeople. Journal of Personal Selling & Sales Management 27 (весна 2007). С. 169.
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