Книга: Управление отделом продаж
Назад: 133
Дальше: 135

134

Wesley J. Johnston and Keysuk Kim. Performance, Attribution, and Expectancy Linkages in Personal Selling. Journal of Marketing (октябрь 1994). С. 68–81; Thomas E. DeCarlo, R. Kenneth Teas, and James C. McElroy. Salesperson Performance Attribution Process and the Formation of Expectancy Estimates. Journal of Personal Selling & Sales Management 17 (лето 1997). С. 1–17.
Назад: 133
Дальше: 135