Книга: Управление отделом продаж
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Gilbert A. Churchill, Jr., Neil M. Ford, and Orville C. Walker, Jr. Personal Characteristics of Salespeople and the Attractiveness of Alternative Rewards, Journal of Business Research 7 (1979). С. 25–50; Robert L. Berl, Nicholas C. Williamson, and Terry Powell. Industrial Salesforce Motivation: A Critique and Test of Maslow’s Hierarchy of Needs. Journal of Personal Selling & Sales Management (май 1984). С. 33–39.
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